Hosting and Advertising FAQ

Webcasting is the method of broadcasting live audio and video in real-time, to audiences all over the world via the Internet. Listeners often depend on various internet radio talk shows for the continuous digestion of daily news and issues followed by the target audience.  Broadcast radio has been the standard of audio industry but is not being displaced by the rise of internet radio and their associated webcasts. The advantage of internet radio is the audience potential. Radio has many qualities that advertisers like: large audiences; spotlight advertising that doesn’t compete with other simultaneous messages; and alignment with popular culture. The rapid consumer migration to Internet radio listening brings these qualities and includes targeting by actual listener demographics, guaranteed impression counts, and the opportunity for measurable consumer engagement. In past years, radio advertisers have not focused on Internet radio because it lacked one quality: reach. That concern has disappeared, as audiences now constitute over 50% of the U.S. population and 67% of music listeners.

Bravo1MicRadio (B1M) is an exciting new program which addresses conservative political values and presents ideas, feedback and thoughts to a wide listener audience including millennials.

For the 2015 Internet Radio Trends Report, XAPPmedia considered the growing body of data to critically assess the status and trajectory of the industry. The key trends driving Internet radio include:

Growth

  • User Growth: from today at 160 million to 183 million in 2018
  • Time Spent Listening Growth: displacing traditional audio
  • Revenue Growth: from both subscriptions and advertising

Consumer Behaviors

  • A Favorable Demographic: Internet radio hits all demographics but skews to tomorrow’s audience of Millennials and younger
  • Shift to Mobile Listening: mobile is the driver of growth and future of listening
  • Reaching Consumers on Mobile: 95% of listening is now on mobile devices
  • Listening While Otherwise Occupied: 79% of music listening is done while multitasking

Bravo1MicRadio’s mission statement is “to innovate talk radio from the presentation of annoying, hate filled rhetoric to an engaging, entertaining and challenging format always with an educational flair.”

User Growth: Up and to the Right

Just two years ago, Internet radio seemed to be a mysterious phenomenon. It was available for use, but there wasn’t much data. That has changed. Today, there is a growing body of information on Internet radio and the current challenge is how to make sense of it all.

When industries are small and their future is unclear, they simply don’t draw much attention. That is no longer an issue for Internet radio.

The first consideration for advertisers or anyone assessing the industry will no doubt be audience size. eMarketer reported in 2014 that U.S. monthly digital radio listeners had grown to 160 million. That is over 50% of all U.S. citizens and 63% of Internet users. The audience is expected to grow to 183 million by 2018, significantly outpacing population growth. Nielsen reported in January 2015 that 67% of all music listeners access streaming services in a typical week.

The conclusion for marketers is simple. Internet radio now reaches a large audience and can be an important channel for reaching consumers. However, the story doesn’t end here.

Become a Host on Bravo1MicRadio – FAQ’s

Why Do I Need to Host a Radio Show? Broadcasters have the opportunity to highlight their knowledge, increase their position in their industry, increase their awareness, improve their brand, educate and help people and promote their business to potentially gain new clients. Your show can be used to promote books, seminars, or other parts of your business. Your audience will come to view you as an “expert. Additionally, hosting a show is fun and rewarding. You have the ability to share news, thoughts, and opinions with others.

What Topics Should I Cover? As the host of the show, you are in complete control of what you choose to talk about. More than likely you will want to focus on topics relating to your areas of expertise. We do expect that your content will be compliant with FCC regulations. We’ll provide you with support to help you structure your show and advise you as necessary.

Must I Have Experience as a Radio Host?  No. We will train you the nuts and bolts of operating the broadcast software. If you have given a speech, held a seminar or workshop, written a newsletter or other content, or been a guest on radio or TV, you will most likely enjoy broadcasting and we will help you create a great show.

Will You Help Me Learn How to Broadcast? Absolutely! We are here to help, give you feedback, and smooth out any issues that arise. We view your show as being part of the Bravo1MicRadio team. We want you to succeed.

Can I Have a Co-Host? Yes! You can co-host every show with the person of your choice, have an occasional co-host, or choose to have several people talking in a round table format. A co-host can serve as an excellent way to hosting experience easier and add a different perspective.

Will I be Able to Receive Calls? Yes, you can take calls from listeners, but it is not a requirement for hosting. It is up to you, but taking calls can add an interesting element to your show.

Can I Interview Others? Yes, guest interviews can also make your shows more interesting. You can interview colleagues, local and/or national politicians, authors or celebrities on your show. Publishers will be happy to send you free “review copies” of books to interview the author. If you interview anyone under the age of 18, you must have the permission of that child’s parent or legal guardian.

When Will My Show Be Scheduled? That is dependent upon our current schedule. We do our best to fit the show within your schedule. Shows can be done live or pre-recorded and uploaded as a podcast.

What if I Begin Broadcasting and Change my Mind? Our experience is that it takes time to become comfortable using the new set of skills necessary for broadcasting or podcasting. We would suggest that regardless of whether you are doing a live show five days a week, or a once a week, that you try it out for 30 days. If you decide that broadcasting/podcasting is not for you, you are under no obligation to continue.

What Happens if I Need to Take a Day Off or go on Vacation? We all have illnesses, have to work late, a special event, or out-of-town plans, and time when you are unavailable, We can replay one of your previous shows, or you can also arrange for a colleague to substitute for you. In many cases, you can also host the show remotely using your telephone.

How Many Listeners Can I Expect? The number of listeners varies based on the day and time you choose and other variables, which can be discussed with you. It is important to keep in mind that reaching listeners who tune into the show directly is only one of many ways to make your show a success. We encourage you to promote your show on social media, with friends, and colleagues as well. Generally, listeners will increase over time., If you’re in a competitive field, imagine the advantage you could have by telling potential clients you have a radio show. So it’s important to make mention of your radio show everywhere. Also consider putting some of your shows on your website to download or making CD copies and mailing, or handing them out to potential clients.

How is the Show Promoted? We use a combination of ways, including social media and on our own website.

Advertising on Bravo1MicRadio –  FAQ’s

Why would I want to advertise on the radio? Business Professionals advertise on the radio for a variety of reasons. They use radio to increase their position in their industry, increase their awareness, improve their brand, educate and help people and promote their business to gain potential clients. They also may use their ads to advertise and promote books, seminars, or other parts of their business. In this day and age, having a radio commercial is a very impactful tool that makes people take notice and brands you as an “expert”; people usually think someone on the radio has more credibility. This is one of the most cost effective and direct ways to get your message out and promote your business at the same time, especially compared to other traditional advertising (billboards, magazines, newspaper, etc.).

Additionally, see the section above for data regarding the growing trend with internet radio  listenership.

Who produces the commercial? It is dependent on the type of commercial. If it is an “on-air” commercial read by the show host we would simply require the ad script from the Sponsor. Any pre-recorded commercials will be produced by the Sponsor and will play it according to our agreement. The Bravo1MicRadio production staff can write, produce the entire commercial, including music and effects from beginning to end. If you wish to write the ad script yourself, we can assist in any edits needed. If you want Bravo1MicRadio to create the ad, we will ask questions and need some guidance for your script.

How long does it take to produce a radio spot? Usually about a week.

Who voices the commercial? You have the option to voice the advertisement yourself or a Bravo1MicRadio production show host can read the ad. We can also add additional professional voiceovers if you read the commercial and want more voices. There would be an additional fee for these professional voiceovers.

If I have a pre-produced spot, can I use it? Yes, Bravo1MicRadio can air any pre-produced spot as long as it is the agreed upon length. Bravo1MicRadio staff can also edit down a current spot if needed.

Can I change my ad? Yes, you can change your ad anytime.

Can I rotate multiple ads? Yes, we can rotate multiple ads.

What is the cost to produce the commercial? No cost if the Sponsor provides the pre-recorded spot and depending on the Sponsorship Package, Bravo1MicRadio usually includes the cost to produce any final edits to the  commercial.

What other benefits come with the advertising package?Your business will receive a Bravo1MicRadio website listing with a link to your website. You receive a copy of the commercial and own the rights, so you can post it on your website and re-air the spot elsewhere. You can post the commercial on your social media. Your commercial can also can receive bonus runs throughout the week at no extra charge depending on time available.

What are the financial arrangements of the advertising package? The costs vary by the day-parts and number of commercials. There is a simple 1 page Ad Contract with specifics which guarantees the terms. The initial term is 13 weeks with the first month paid upon contract and subsequently prepaid monthly. Contact the sales department for Advertising Opportunities, more info, details and proposals.

Sponsorship on Bravo1MicRadio –  FAQ’s

Why would I want to Sponsor a radio show? Business Professionals sponsor radio shows for a variety of reasons. They use radio to increase their position in their industry, increase their awareness, improve their brand, educate and help people and promote their business to gain potential clients. They may also use their ads to advertise and promote books, seminars, or other parts of their business. In this day and age, having a radio commercial is a very impactful tool that makes people take notice and brands you as an “expert”; people usually think someone on the radio has more credibility. This is one of the most cost effective and direct ways to get your message out and promote your business at the same time, especially compared to other traditional advertising (billboards, magazines, newspaper, etc.).

Radio is listened to by 92% of U.S. population each week and has a strong R.O.I. of $6 for every $1 spent. As for radio listeners (adults 18-49) that tune into radio over the course of a week, 96% have a college degree and an annual income of $50,000+. There are 80 million Baby Boomers Americans born between 1946 and 1964 which make up a big part of the daily radio audience, and they account for roughly half of all packaged-good sales, almost $230 billion.  In five years, they’ll control 70% of the USA’s disposable income. Most radio ads generate emotional levels equal to or higher than T.V. and 65% of Americans believe radio is more “personal” than television.

Who produces the Sponsor commercial? It is dependent on the type of commercial. If it is an “on-air” commercial read by the show host we would simply require the ad script from the Sponsor. Any pre-recorded commercials will be produced by the Sponsor and will play it according to our agreement. The Bravo1MicRadio production staff can write, produce the entire commercial, including music and effects from beginning to end. If you wish to write the ad script yourself, we can assist in any edits needed. If you want Bravo1MicRadio to create the ad, we will ask questions and need some guidance for your script.

Who voices the commercial? You have the option to voice the advertisement yourself or a Bravo1MicRadio production show host can read the ad. We can also add additional professional voiceovers if you read the commercial and want more voices. There would be an additional fee for these professional voiceovers.

How long does it take to produce a radio spot? Usually about a week.

If I have a pre-produced spot, can I use it? Yes, Bravo1MicRadio can air any pre-produced spot as long as it is the agreed upon length. Bravo1MicRadio staff can also edit down a current spot if needed.

Can I change my ad? Yes, you can change your ad anytime.

Can I rotate multiple ads? Yes, we can rotate multiple ads.

What is the cost to produce the Sponsor commercial? No cost if the Sponsor provides the pre-recorded spot and depending on the Sponsorship Package, Bravo1MicRadio usually includes the cost to produce any final edits to the  commercial.

What other benefits come with the Sponsorship Package? Your business will receive a Bravo1MicRadio website listing with a link to your website. . You receive a copy of the commercial and own the rights, so you can post it on your website and re-air the spot elsewhere. You can post the commercial on your social media. Depending on the Sponsorship Package, you can have mentions, personal endorsements and guest appearances on the show and receive copies of them. Your commercial can also can receive bonus runs throughout the week at no extra charge depending on time available and mentions in the weekly promotion of the show.

What are the financial arrangements of the Sponsorship Package? The costs vary by the time of the show and number of the commercials, mentions, personal endorsements and guest appearances. There is a simple 1 page Sponsor Contract with specifics which guarantees the terms. The initial term is 13 weeks with the first month paid upon contract and subsequently prepaid monthly. Contact the sales department for Sponsor Opportunities, more info, details and proposals.